Gloss.com
Role: Freelance Designer Scope: Email Marketing Design Client: Gloss.com (Estée Lauder)
Overview
Gloss.com was a dedicated e-commerce and editorial destination for Estée Lauder, one of the world’s most prestigious beauty conglomerates. The platform offered a curated digital shopping experience for prestige beauty — skincare, makeup, and fragrance across Estée Lauder’s portfolio of brands.
The Work
As a freelance designer, I was brought in to design marketing email campaigns for Gloss.com — translating the brand’s premium aesthetic into digital communications that drove engagement and purchase.
Working within the visual standards of an Estée Lauder property meant delivering polished, high-end creative that met the expectations of a sophisticated beauty customer. Every email had to feel luxurious, on-brand, and shoppable.
Note
Gloss.com is no longer active, having since been folded back into Estée Lauder’s broader digital ecosystem — but the work represents experience designing for one of the most respected names in global beauty retail.
Disciplines
Email Design · Freelance Creative · Beauty & Retail Marketing · Digital Campaign Design
