Art Carved Jewelry

Role: In-House Designer, Friedrick Goldman Scope: Print & Email Campaign Design

Overview

Art Carved is a heritage jewelry brand with decades of history in the bridal and engagement ring market. As an in-house designer at Friedrick Goldman — the parent company behind multiple jewelry brands — I contributed creative direction and design across print and digital campaigns for Art Carved.

The Work

Working across a portfolio of brands under the Friedrick Goldman umbrella, I helped develop campaign creative that spanned magazine advertising and email marketing. For Art Carved, one of the most meaningful projects was contributing to the creative for their same-sex engagement ring campaign — visual storytelling that reflected a more inclusive vision of love and commitment at a time when that representation mattered deeply in the bridal category.

The work required balancing Art Carved’s classic, refined aesthetic with a fresh, culturally resonant perspective — honoring the brand’s heritage while expanding who it spoke to.

Impact

The campaign creative ran across national magazine placements and email marketing, reaching Art Carved’s broad customer base with imagery that was both brand-aligned and culturally forward.

Disciplines

Print Art Direction · Email Design · Campaign Creative · Bridal & Lifestyle Marketing