Lane Bryant
Role: In-House Art Director, Email Marketing Scope: Email Campaign Design & Production
Overview
Lane Bryant is one of the most recognized names in plus-size fashion, serving millions of customers across the U.S. As an in-house Art Director, I led the design and production of email marketing campaigns that drove engagement and sales across the brand’s customer base.
The Work
I concepted, designed, and produced a high volume of promotional email campaigns — from seasonal pushes to time-sensitive flash sales. The work required balancing brand standards with the urgency of retail calendars, translating merchandising priorities into visual storytelling that moved customers to act.
Every campaign had to feel fresh while staying unmistakably on-brand — bold, inclusive, and built for Lane Bryant’s loyal, fashion-forward audience.
Impact
One of my flash sale email designs proved so effective that it continued to be used by the team after my departure — a testament to the strength and versatility of the creative. Good design doesn’t clock out when you do.
Disciplines
Email Design · Art Direction · Retail Marketing · Campaign Production
