Moving Rasa – Creative & Digital Strategy
Client Overview:
Moving Rasa is a movement-based healing organization focused on supporting marginalized communities—particularly Southeast Asian, Pacific Islander, Black, Indigenous, and differently abled individuals—through programs that center empowerment, wellness, and community care.
Scope of Work:
As a creative consultant for Moving Rasa, I provided comprehensive support across digital strategy, content creation, and merchandise design:
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Social Media Management:
Researched culturally relevant topics and aligned messaging with community values. Designed and scheduled posts, edited video content, wrote engaging captions, and published across platforms to build visibility and audience engagement. -
Digital Newsletter Design:
Designed and managed bi-weekly email campaigns. This included layout design, content planning, and scheduling, ensuring each message reflected the organization’s tone, mission, and upcoming programming. -
Merchandise Design & Production:
Led the concept-to-production process for branded merchandise. Conducted trend research, sourced materials, collaborated with vendors, and selected color palettes and garment styles that reflected Moving Rasa’s identity and community aesthetic.
Impact:
This work supported Moving Rasa’s mission by amplifying their voice online, deepening community connection, and translating their values into tangible visual storytelling—both on screen and through wearable goods.”
Social Media Carousel
Video Lock-ups
Merchandise Design
Branding Documents
Social Media Post & Promotion
